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Bill Davis Racing sues sponsor 360 OTC for non-payment: Bill Davis Racing alleges that Rockford-Montgomery Labs has paid only $25,000 of the $14 million it was supposed to pay for sponsorship of the No. 36 Cup entry last season, according to a lawsuit filed April 2 in North Carolina Superior Court in Winston Salem, NC. RML is the maker of 360 OTC, a line of hangover and headache medicine. The sponsorship was a three-year deal that was scheduled to increase to $14.5 million in 2008 and $15 million in 2009. There was a sponsor's option for 2010 for $15.5 million. According to the lawsuit, RML also did not pay any of the $3 million it owed as a primary sponsor for the #36 truck and $1 million it owed to be primary sponsor for 10 races of the #23 truck. This is the latest in a series of lawsuits against RML, which has been sued by Just Marketing, which was handling the NASCAR sponsorship, as well as by the World of Outlaws and World Wrestling Entertainment. An attorney who represents RML in the World of Outlaws and the WWE case did not immediately return a request for comment.(SceneDaily.com)(4-8-2008)
