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Nascar to expand to......China?
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From Jayski.com:


  • NASCAR looking to expand: NASCAR is seeking to expand in China and western Europe by marrying its licensing, sponsorship and media expertise with local partners. "We're sizing it up," Brian France, NASCAR's chairman and chief executive, said in an interview with the Financial Times. "We have a couple of people who are looking at that carefully." NASCAR compares opportunities in China to those in the US in the late 1940s when stock-car racing began to take hold. The Formula One group has staged an annual Grand Prix in Shanghai since 2004. But NASCAR believes that Chinese consumers are likely to identify with racing cars that look more like passenger vehicles. "NASCAR appeals to the mass market," said Robbie Weiss, NASCAR's international director. "Our fan is the football fan." See full articles at MSNBC and the Financial Times.(11-27-2006)



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