From Jayski.com:

Bill Elliott to attempt Kansas in #37 UPDATE Melling sponsoring the #37 - IMAGES: #37 R&J Racing announced that 1988 Cup Champ Bill Elliott will be in the #37 Dodge at Kansas Speedway next weekend. "We are extremely excited to announce that after a few weeks off to restructure our program, we have signed Bill to drive the #37 car. We feel that after joining forces with Ernie Elliott, we finally have achieved the success with our program that our team deserves." R&J Racing also has signed a deal with Vision Motorsports Marketing out of Atlanta to handle sponsorship and PR for them. "We feel that the #37 team has made huge strides towards developing their program and we believe with the right marketing partner they would be a force to challenge for the win each weekend." said Vision Motorsports Marketing Vice President Adam Loser. R&J Racing and Vision Motorsports Marketing are working on their sponsorship program with opportunities still available for the Kansas race.(Vision Motorsports Marketing PR)(9-19-2006)
UPDATE: Twenty-Five years after they first became one of the most dominating duos in Nascar history, Bill Elliott and the Melling family reunite in the Nextel Cup Series Banquet 400 presented by ConAgra Foods October 1, 2006 at the Kansas Speedway. Mark Melling, now CEO of the Melling Family business, made the announcement today about the two getting back together with Melling providing a one race sponsorship of the #37 R&J Racing Dodge. The car will feature a retro red and white paint scheme from Bills first year driving with Melling funding in 1982. Over a span of a decade with Melling backing(1982-1991) Bill racked up 39 poles, 34 victories, the 1985 Winston Million Dollar Bonus, and the 1988 Championship. Because of this success, Mark Mellings late father Harry Melling was named one of the 40 most important people in Nascar history in 1997. Mark Melling noted he is thrilled to associate with the #37 team and sponsor their entry at the Kansas Race for the 25th anniversary season of Mellings original relationship with Bill Elliott. Melling Engine Parts is a world-class designer, manufacturer, and distributor of oil pumps and internal engine parts to the automotive aftermarket, performance, and original Equipment industries. Our catalog contains oil pumps, camshafts, timing components, valve train, and cylinder sleeves. More info at melling.com.(Melling Engine Parts/Fast Life Marketing PR)(9-25-2006)
IMAGES: see a images the car/scheme on my #37 Team Schemes page.(9-26-2006