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Portsmouth, NH – April 28, 2005) Mike Johnson of Salisbury, MA, driver of the #96 Johnson Lumber Ford Taurus in the NASCAR Grand National Division, Busch North Series, announced today that Cabot, Inc. of Newburyport, MA, the leading maker of premium wood care products since 1877, will be the primary sponsor of the #96 at the New England 125 Busch North Series race at New Hampshire International Speedway in Loudon, NH on July 15, 2005.
The Cabot colors will be carried on the quarter panels of the #96 as the primary sponsor in the New England 125 on July 15th, on the Johnson Racing hauler, the Johnson Racing website, and on Mike’s hero cards for the entire season as an associate sponsor.
In addition, the marketing program will feature a hospitality event for Cabot customers in the NHIS Hospitality Courtyard at the New England 300 NEXTEL Cup race on Sunday July 17th. Cabot will be joined at the event by contractors and retailers as part of a new product launch promotion for Maibec’s Cedar Strip distributed Through Coastal Forest Products. Maibec’s Cedar Strip is a pre-finished and pre-assembled shingle strip designed for easy and fast installation that can reduce labor costs by up to 30%. Coastal Forest Products of Bedford, NH distributes the Cedar Strip and other high quality building products to hundreds of retailers throughout New England.
Cabot, Maibec, and Coastal Forest Products have developed a promotional campaign for contractors in which first time purchasers of the Cedar Strip will receive a free Cabot Fleece Vest and will be entered into a drawing for tickets to the hospitality event and NEXTEL Cup race on Sunday July 17th.
Like Cabot, the Johnson Racing Team has been a top finisher in each of the five seasons they have raced in the NASCAR Grand National Division, Busch North Series. Mike has won seven races on his way to a top ten in points in each season, including the big win at the Toyota All Star Showdown in Irwindale, CA on November 13, 2004 that pitted the top 15 teams from the Busch North Series against the top 15 from their counterparts in the Grand National Division, the West Series, in front of a live national television audience.
Johnson Racing was represented in this transaction by New England Motorsports Marketing, LLC of Portsmouth, NH