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Media Madness event PR


Media Members Psyched Up for Thunder Road Madness

For Immediate Release                                    TR-071307-1

    BARRE, VT Members of the local print, television, and radio news media are getting ready to tackle the
high banks of Barres Thunder Road, for the first-ever Media Madness stock car race on Fisher/Federated Auto
Parts Night, Thursday, July 19.  The soon-to-be-racers will strap into cars from the Power Shift Junkyard Warrior
division with one goal: Survive!
    I raced once in a Warrior car at Thunder Road a few years ago, said sportscaster Shawna Lidsky of WCAX
TV (CBS Channel 3, Burlington, VT).  It was a little nerve-wracking.  I guess it will be a little easier this
time, racing against people that have never been on the track.  Im psyched up for it, I think Ive got a much
better chance at winning this time.
    Planning to join Lidsky are WCAX Sports personalities Mike McGill and Mike McCune.
    I dont care if I win, said Jamie Scavotto of WPTZ (NBC NewsChannel 5, Plattsburgh, NY), I just have to
beat the other TV drivers.  Im ready!
    Like Lidsky, radio personality Lee Kittell of WDEV AM550/FM96.1 in Waterbury, VT has one Warrior race
under his belt, back in 2003.  In fact, he netted a ninth-place finish in the event, but thats only because
everyone else crashed, he said.  Im looking forward to it, and I think I can teach those other media folks a
thing or two.
    Norm Cote, a Maine native that pens regular articles for the nationally distributed Late Model Digest, has
been scoping out the Warrior field at Thunder Road over the last couple of weeks.
    I had an opportunity to race at Unity (ME) Raceway a few years ago and I never took it, but I wont pass
up a chance at racing Thunder Road, he said.  I cant wait!  I think I have a couple of cars in mind that I want
to drive, too, Ive been paying attention.
    Also expected for the Fisher/Federated Auto Parts Media Madness race are representatives from The Barre-
Montpelier (VT) Times Argus, Frank 107.1 FM (Barre, VT), and the Champlain Radio Group in Burlington, VT.  Post
time for Fisher/Federated Auto Parts Night is scheduled for 7:00pm, with preliminary events beginning at 6:30pm. 
Late Models, Tiger Sportsmen, Street Stocks, and the regular Junkyard Warrior events will also be on tap.  General
admission is only $9 for adults, $3 for kids, and just $18 for a family of four.  For more information, call (802)
244-6963 or visit www.thunderroadspeedbowl.com.
-30-
Contact: Justin St. Louis                            Phone: (802) 244-6963
Email: media@acttour.com                            Fax: (802) 244-1616

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